Transparency disclosure- I'm an affiliate for this campaign, meaning that if you become a Indiegogo supporter, Life+Style+Justice gets a small kickback. I only promote Indiegogo campaigns that I personally support + think are really cool.
So, I'm married to a 6'4" man. Taking selfies together usually results in just my forehead being visible, when I try to do that cute "wearing my boyfriend's sweater" thing I look like a child dressing up in their parents' old clothes.... and finding clothing that fits him well is a struggle (especially since we limit ourselves to ethical manufacturers only). I am constantly frustrated by trying to decide whether to go for the shirt size that fits his height but is a little too loose or the one that is too short but fits everywhere else.
When I got an email from Benjamin Siverly, founder of new ethical men's activewear brand Seifer, I was immediately intrigued by his innovative sizing system. As he explains in the brand's Indiegogo video, many men don't fit into traditional S,M,L,XL sizing- so why don't we have more options? Seifer's first product, a simple athletic shirt, comes in 9 sizes that combine one's height and build to create an option that will feel like a made-to-order garment without the expense!
Awesome! But what about ethics?
First, let's talk fabric. Most activewear is made with synthetic fabrics (It sort of has to be- that's how we get the mobility and stretch that we need in our sports clothing- this article from fellow ethical blogger Alden explains more). As a consumer who's extremely concerned by the amount of synthetic fibers making their way into our oceans and ecosystems, I want to buy the most eco-conscious synthetic fibers that I can... and Seifer delivers.
- Seifer's fabric is made by recycling old polyester clothing and spinning it into new yarn. This yarn gets blended with tencel, an eco-friendly fabric made from eucalyptus, resulting in an odor-fighting, tough, flexible fabric that uses up significantly less energy than manufacturing new polyester.
- In studies by Plymouth University, researchers found that polyester and polyester blends shed less fibers during washing than other synthetic fabrics, like acrylic, making it a better choice among synthetics.
- Seifer garments are made to last, ensuring that you won't need to re-purchase every few months because your garment has pilled up or fallen apart. Buy better, buy less.
Next, manufacturing: Seifer's garments are manufactured in the USA, in a factory that pays fair wages. Check!
Affordability is another angle that Seifer has going on. Shirts are $30 or under on Indiegogo, depending on which support package you choose, and those savings will continue once the brand is launched. As a firm believer in the idea that ethical fashion shouldn't be "elitist" and only available to folks with lots of extra cash to throw around, I appreciate Seifer's honest pricing and transparency.
So go ahead, grab a shirt or two on Indiegogo (maybe you need to check that hard-to-shop-for guy off of your Christmas giving list)! You'll be supporting honesty, ethics, and innovation in the men's clothing market, and you'll be one of the first to sport a Seifer shirt. Got questions? There's a pretty thorough writeup on every aspect of the brand on Indiegogo and I'd encourage you to give it a read! If you have any pressing questions after that, email Benjamin and he'll be able to help you out!